​Guardia Beauty Lab is a brand design project exploring how safety, science, and care can be translated into a playful and approachable visual identity for children’s beauty products. Building on my experience designing beauty packaging for U.S. retail brands, I wanted to explore how a dedicated brand system could communicate product safety beyond licensed IP and decorative packaging. Guardia Beauty Lab was developed around the idea of making safety visible through a combination of clear visual language, playful graphics, and science-inspired design elements. The identity is designed to feel engaging and child-friendly while remaining reassuring to parents, helping children develop a positive and responsible understanding of beauty.

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Guardia Beauty Lab 是一个围绕儿童美妆产品展开的品牌设计项目，探索如何将安全、科学与关爱转化为具有亲和力和趣味性的品牌视觉语言。基于过往在美国零售市场进行美妆包装设计的经验，我希望进一步探索：当品牌不依赖 IP 联名与装饰性视觉时，如何通过一套完整的品牌系统主动传递产品安全信息。Guardia Beauty Lab 以安全为核心，将清晰的视觉语言、具有趣味性的图形元素与科学感的设计结合，在保持儿童友好与吸引力的同时，也为家长提供安心感，帮助儿童建立更加积极且负责任的美妆体验。